Marketing objectives and strategies for Special Shoes

Marketing objectives and strategies for Special Shoes EXECUTIVE SUMMARY Special Shoes is one of the most successful shoe shops in the country. Although it is quite popular, Special Shoes need an online based shopping site or a website to further enhance their position as one of the top shoe shops in the country. Currently, customers must travel to the actual shop to purchase their shoes. With the creation of the website, customer can easily browse through the selection of available shoes and products provided by the Special Shoes Company and even receive services and promotion in their member areas. As some people might not like an online store where shoes cannot be tried out before purchasing/ordering, Special Shoes will provide chiropody advice services to the customer to further enhance the customer satisfaction on the product and guide the customer to good foot health. To make both existing and potential customer aware of the new e-commerce site and in effort to encourage them to visit the website, comparative advertising will be used. With comparative advertising, it will be designed to highlight the advantages of the goods or services offered by Special Shoes Company compared to those of other shoe shops available in the country. For a successful comparative advertisement, the comparison between the goods or services must be shown by the objective and the message of the advertisement by describing their main characteristics. Marketing Strategy Part of Special Shoes marketing strategy will base solely on its products and services provided. Special Shoes will also use advertisement that will receive abundant attention by the existing and potential customer. The strategy of the marketing campaign is to increase the target customer awareness of Special Shoes. Mission Special Shoes mission is to provide a wide selection of shoes and outstanding customer service. It will exist to attract and maintain customers. Their services will exceed the expectation of the customers. Marketing Objectives The marketing objective of the new e-commerce site of Special Shoes is to build an effective pull campaign, bringing in new customer and keeping the loyalty of existing customers. Marketing Activities: Positioning Special Shoes will position itself as the premier outlet for online shoe shopping, providing the customer with the largest selection, rivaling some of the other shoe shops in the country. Special Shoes will leverage their competitive edge to achieve this desired positioning. To achieve a competitive edge, Special Shoes will provide as much selection of shoes as possible. Membership Membership can be introduced either to new or existing customer through online or offline means. With the registration of customers as members, they are entitled to special discount rates and privileges provided by the Special Shoes. The first 100 customers to register will get a one year membership for free with 12 monthly issues of Special Shoes magazine. Promotions and Discounts. Promotions and discounts of the products and services of the Special shoes can be made known to the customer through online or offline means. Through online means, customers can either be sent an email or text message to inform them of the ongoing promotion and discounts. Through offline means, advertisement can be used to attract new and existing customers. Media Advertisements To further attract new customers and to inform the existing customer of the new website, advertisements can be used to achieve this aim. Examples of media advertisements that can be used are television, radio and newspaper. Chiropody advice Special Shoes will also be able to provide chiropody advice services to the customer as Special Shoes recognize that their competitors did not offer this services. Addressing Existing Customer and New Customer Existing Customers To address the existing customer of the new Special Shoes website, encouragement and recommendation of online registration to the website can be made to get the transition of the existing customer from offline to online. New Customers Through advertisements, new customers can be made, therefore information of the website must be made clear and concise so that future customers can be attracted to become a member to the Special Shoes. Offline Marketing Requirements Offline marketing is also crucial in promoting the Special Shoes shop where examples of offline marketing techniques that can be use are outdoor signage such as billboards, press releases and including the website address on business cards or other printed marketable material. Target Market Special Shoes is targeting the population segments within a broad category of age, gender and needs. Since most of the customer will purchase shoes for the workplace as well as for leisure time. Special Shoes have targeted this broad selection of customer as they have the need for many different pairs of shoes for all of their different activities and needs. Strategies Special Shoes marketing strategy will seek to create customer awareness regarding the products that they offer, develop the customer base, and work toward building customer loyalty and referrals. The messages that Special Shoe will seek to communicate are that the offer the largest selection of shoes and provide chiropody advice services online. People no longer need to go to the actual shop to find what shoes are available. A method of communication is by advertisement in the local media which will be placed in newspapers, radio and televisions. Another method of communication will be through online advertisement such as emails, a system of communicating electronically where this will eliminate unneeded spending on postal fees to inform the customers of new products and services provided by Special Shoes. Another means of communication that can be used is the RSS feeds. What is the method to track visitors going to the website? Tracking visitors visiting the Special Shoes website may be beneficial where the data from the feedbacks of visitors can be extremely helpful in tweaking and fine-tuning your site. The more data that can be collected from the visitors, the more productive and effective the campaigns, contents, and services can be produced. There are many tools and application that is provided in the internet in order to track website visitors. Some examples of these tools are free website tracking software, analytic software and services that track and analyze data. In creating websites free website tracking software are available on the internet. In relation to this, website designer would probably have access to cpanel. Cpanel is an open-source GUI interface that administers to the websites and blogs. Cpanel also have the ability to view current and historical statistics regarding the domain. Most cpanel interface includes these two programs such as Webalizer and AwStats (Advanced Web Statistics). Webalizer is a tool that keeps track of specific types of data and shows it graphically on the web. Webalizer collects data such as the URL (shows the URL that was requested by the users browser), Hit (every single HTTP request that your visitors browser submits is counted as a hit), Visitor (each specific IP address or HTTP cookie), Visit (Each time a visitor accesses the website) and the User Agent (the web browser used by the visitor to access the website e.g. Firefox etc). 1172 words

Religious Confusion in Bless Me, Ultima by Rudolfo Anaya Essay

Religious Confusion in Bless Me, Ultima Only a few books dare to discuss the confusion surrounded by a religious awakening. In Bless Me, Ultima, Rudolfo Anaya, challenges standard religion and brings in differnet ideas through the perspective of a young and confused boy. At the end of his struggle to understand, the boy reaches the peace of mind he was seeking. Antonio, the young boy, wants answers to the questions that have been nagging at him since he was introduced to religious ideology. He does not understand why Ultima, a close elderly friend and a healer, can save his dying uncle from the curses of evil while the priest from El Puerto with his holy water and the power of God can not lift the curse from him. He wonders whether God really exists or if the â€Å"Cico's† story of the golden carp is true. Bless Me, Ultima, is a compelling story that deals with Antonio's family, beliefs, and dreams. Throughout the book Antonio is introduced to many new ideas. The first is the experiences he has with Ultima. Ultima is a healer who learned her techniques from an old wise man on the prairie. She is sometimes called a witch. This confuses Antonio because in his heart he knows Ultima represents good and not the evil she is sometimes blamed for. Antonio learns some of the ways of Ultima and begins to understand his surroundings. He knows the name of almost every plant and what medicinal uses each has.   Ã‚  Ã‚  Ã‚  Ã‚  The next exposure for Antonio is the myth of the golden carp. Antonio...

Human and Utilitarianism Essay

Let me begin by defining Utilitarianism: utilitarianism is the belief of doing what is right for the greater number of people. It is a theory used to determine the usefulness of the happiest outcome and how it will affect everyone else. Now, this sounds like a amazing theory, what would be better than making yourself and others happy? I found myself at first agreeing with this theory up until I really looked into it. At first I found myself thinking that not everything is about being happy; some may have to suffer for the happiness of others. For example, there were two boats one contains three criminals on death row being transported to prison and the other boat contains ten happy, loving families simply enjoying a vacation. Both ships have bombs that will go off in a matter of seconds, blowing up both ships and killing everyone. However, there is a solution. I for some odd reason have a device that sets off a bomb on ONE SHIP and deactivates the other. Now the morally right thing to do would be what? What is moral and right? Taking lives? Or saving them? I do not believe in ‘playing God’ or taking lives. I would simply ignore the Utilitarianism way of thinking and walk away. I would let nature take its course. If God has arranged this to happen, then it is meant to happen. Who am I to walk in and ‘play God’ ? I have to say I agree with Hospers when he says â€Å"A hundred men might gain great pleasure from beating up or killing just one Insignificant human being; but other men’s lives are not theirs to dispose of. † (Hospers) A Utilitarian would approach this situation by asking himself/herself, what will bring happiness? What will do good for greater numbers of people? Why should the prisoners get to live? There are only three prisoners, and have done nothing good but cause harm to society. What have these families done? The Utilitarian will start to analyze each detail of the situation. They first see that there are only three prisoners as opposed to ten large families. Hence, there are less people on the prisoners boat. Then he/she will see that the prisoners have already been sentenced to death, all being on death row. However, the main point will be that these are three bad men. Doing bad things, and causing pain and sorrow to others. Why should ten happy families be punished for their wrong doings? The Utilitarian would settle for simply deactivating the bomb on the prisoners boat. Believing that killing them will bring greater good and happiness to all. My argument to this is a human life is a human life; what if one of those men are actually innocent and were convicted for a crime he didn’t commit? What if the other criminal was to be released in the morning and go home to a family of eight children and a loving wife? Truth is we don’t know. Utilitarianism fails to acknowledge that a life is a life- we are not suppose to be playing God. We don’t decide who lives and who dies, even if it is for the greater good. We should just let nature run its course. Utilitarianism is a theory of always choosing pleasure over pain for the greater good of all. I believe that I have kept a closed mind towards Utilitarianism. The prisoners are already on death row, which means they are going to die for the evil they have set loose on our world. Why should I sacrifice the lives of innocent families, for a couple of men that have caused unhappiness to all? I want to reach happiness, as does everyone else in the world. I mean does the world function over what the greater good for all is? Is that why we have soldiers in Iraq sacrificing their lives for the greater good of America? Maybe I have just overlooked all the positive outcomes of Utilitarianism. I find myself agreeing with a lot of what it has to say. I want happiness, I want innocent lives to be saved, and I want to strive for the greater good of all. I find it interesting how easy it is to fall into the comfort of Utilitarianism. It goes along with my morals and values and yet I still feel a sort of guilt. If I were to deactivate the bomb on the ship with the families and let the prisoners die, I would still be taking a human life. In my religion (Catholicism), a life is a life. We must forgive sinners and those who have sinned against us. But if these prisoners are on death row†¦were they already destined to die? Would that already be in God’s plan? Was it God who sacrificed his only son for all of us sinners? I feel in a way that makes God himself a follower of utilitarianism. He set the example of offering his only son for our sins, to open the gates of heaven for everyone. Yet one of the Ten Commandments is â€Å"Thou shall not kill. † Is that not hypocritical? As I keep analyzing this situation I realize that God is God. He decides who lives and who dies, not us. I feel that it’s hard to stick to my morals when hearing the theory of Utilitarianism. Allowing someone to die at my hand for the greater good, for happiness of others. That just sounds selfish to me, kind of like the holocaust. Did all those innocent Jews endure experimentation and torture for the greater good of all? I mean, if it weren’t for these grotesque experiments we wouldn’t know the maximum altitude that crews in damaged planes can parachute safely to the ground or find the cure/treatment for hypothermia. The Jews were used as guinea pigs for the greater good of everyone else. Is that not Utilitarianism? So many people could have died of hypothermia if that experiment was never conducted. But how many innocent lives were lost to reach this conclusion? Is there a limit to how much sacrifice should be made for the greater good? There should be. This is where I cannot connect with Utilitarianism, the fact that some sort of evil has to be done to help others. I see hypocrisy in this theory; it wants happiness but wants to rule out evil. People are evil, mean and rude. No one can be happy all the time; no one can bring eternal happiness. This takes me back to my original example, who would I save? The prisoners on death row or the innocent families? The Utilitarian’s seem to have a more interesting argument. Its funny how by writing this paper, my views changed. I look at the situation differently now. I do not feel as biased and conservative as before. My ideas have changed to a more liberal understanding sense. Why release these evil me back into the world? We have enough chaos and evil. These are just three men who chose their paths and now have to pay for it. They were sentenced to death for a reason, I will not be held responsible for the innocence of happy families, children, parents, aunts and uncles. They are not in prison because they have not done anything wrong. They simply stepped onto a ship, whose fate I now hold in my hands. I have made my choice; I will deactivate the bomb on the families boat and let the prisoners face death.

Sexual Assault in College-age Women - Free Essay Example

Sample details Pages: 2 Words: 502 Downloads: 4 Date added: 2019/02/20 Category Law Essay Level High school Tags: Sexual Assault On College Campuses Essay Did you like this example? Sexual assault on college campus’ is becoming more frequent with 15% of women attending college facing some sort of sexual assault every year (Wood, Stichman 1). Rape culture is becoming a increasingly talked about topic in young adult audiences, with more mental health resources becoming available and pushes for women to involve the criminal justice system to report their assaults. With these advancements taken in consideration, why do so many cases of sexual assault still go unreported and how do universities reduce it from happening all together? The threat of sexual assault is a constant fear for most women, especially in college age populations. Don’t waste time! Our writers will create an original "Sexual Assault in College-age Women" essay for you Create order According to Rape, Abuse and Incest National Network, â€Å"310 out of every 1,000 rapes are reported to the police and that college-aged women have the lowest reporting rate†. Universities and police alike need to create an encouraging environment, access to counseling, and trauma-sensitive training that allows victims to feel comfortable in reporting these attacks. Reporting sexual assault immediately following an attack is incredibly difficult for survivors, especially for women seeking legal action and reporting their assault to the authorities. These women are all too commonly met with disbelief, judgment, and a poor understanding of the psychological trauma associated. This is more common among college aged women, as most of them are often exposed to sexual assault in varying degrees and have witnessed people brush it under the rug or ignore it . Often times younger women are seen as fabulists in the eyes of the law, with a focus on crimes of sexual assault. Women in college aren’t taken seriously and constantly seen as being childish or dramatic. This furthers a younger woman’s reluctance to involve police, instilling a fear that is grounded in concerns about not being taken seriously, blamed, or embarrassed. As a community, our understanding and treatment of sexual assault is dim and bleak. Even more so for those that directly fall on the path of a victim seeking litigation, such as law enforcement. With further sensitivity training and education that discourages placing blame on the victims, and an attitude that makes these women feel as though their story is important and should be given careful attention and due process, the percentage of sexual assaults going unreported will decrease. Universities are expanding their resources to encourage victims of sexual assault to come forward and report their assaults, but the availability of these resources for sexual assault prevention, reporting, and treatment on college campuses does not mean that they are adequate or sufficient. Problems may arise when university therapists and counselors harbor gender biases, buy into rape myths, or are unprepared to be sympathetic and understanding to the trauma that sexual assault victims are experiencing. Colleges need to focus on how they can provide an environment that facilitates an understanding and supportive atmosphere. Gathering information related to help-seeking behaviors can lead to campus policies in regard to encouraging victims to report their experiences and seek medical and emotional assistance, as well as aid in the development of prevention policies.