Boeing Porter's Five Forces Industry analysis Assignment

Boeing Porter's Five Forces Industry analysis - Assignment Example This is mainly because they are highly entrenched in their airport hubs, making it difficult for new companies to find space in these air ports (Clougherty and Zhang, 2008). Furthermore, smaller airports do not have enough passing traffic that can make these new airlines companies to post some profits. High fuel prices are one of the most dominant barriers for new airline companies (Mouawad, 4). This is because it accounts for approximately 50% of the costs that these airline companies are able to incur (Peoples, 2012). The high number of mergers is also another reason that prevents new companies from entering the market. These companies manage to control a large segment of the market, making it hard for new entities to penetrate. Companies such as Hawaiian airlines, Allegiant Air, and Spirit Airlines managed to survive this competition by creating their own niche market, hence avoiding direct competition with these major airlines (Fojt, 2006). There is also a high level of research and development budget that is required for new entrants into this market. It is virtually impossible to compete in this industry, when the new company does not have information about its competitors, target market, etc (Williams, 2002). Acquiring this type of information requires a great deal of research, which is very expensive. Furthermore, the airline industry has loyal customers, who will only take the national carrier. Based on these facts, threats of new entrants to Boeing are low. The intensity of competition facing Boeing is very high. This is because the industry comprises of large airline companies offering the same services. The airline industry does not have any market leader, and their strategies are not different (Fojt, 2006). This is the reason why most airline companies are forming mergers for purposes of competing efficiently with their competitors (Grundy, 2012).

The Future of the Great Italian Food Company Essay Example for Free

The Future of the Great Italian Food Company Essay Problem Statement Six members of the of the Great Italian Food Company’s Board of Directors have ideas for the future growth of the company. Each of the members proposed idea has its merits, but their ideas are mutually exclusive and only one strategy can be chosen. This could be a potential issue and delay the company’s future growth if the board members cannot come to an agreement. Without a unified strategy, corporate or business, to guide the company over the next decade the Great Italian Food Company will make costly mistakes and jeopardize the company’s current position and future growth. Hard decisions must be made and appropriate planning will have to be conducted. Analysis and Evaluation Joe Marconi, the founder and current Board Chairman of the Great Italian Food Company, established the first Papa Joe’s restaurant in 1960. Since that time the company has expanded to include three additional Papa Joe’s restaurants in the Greater St. Louis area and established a Board of Directors. The members of the board include Joe’s wife along with their four children; Little Joe, Johnny, Tony, and Maria. Additionally, three of Joe’s longtime personal friends are also members of the board of directors. The restaurants themselves are family establishments with a unique Italian atmosphere and a basic Italian menu. Over the years the company has been fairly successful under the management of Joe’s oldest son, Little Joe, with the expansion to three additional Papa Joe’s restaurants. However Joe’s children now believe that the current business model will not remain profitable enough to maintain their current lifestyles, which they have grown accustomed to and want to grow the company even further. Each of Joe’s children and Jimmy (one of the other board members), including Joe himself, have ideas about the future growth of the company. However, they all seem to want to move in a different direction. Joe wants to open an upscale restaurant and partner with a well-known personality allowing the  restaurant to charge more for its meals. Little Joe wants to maintain the current model and continue to expand in the Greater St. Louis area. Tony wants to break into the frozen food industry. Johnny wants to broaden the company and open additional ethnic type restaurants. Maria believes that the best direction is to continue expanding the business throughout the mid-west focusing on major cities. And Jimmy likes the McDonald’s business model and wants to develop a Papa Joe’s fast food franchise chain across the country. The company has a limited access to capital and can only afford to pursue one strategy. So which is the best future for the Great Italian Food Company? Up to this point the Great Italian Food Company seemed to be fairly successful; they have expanded the company by opening three more restauran ts in the Greater St. Louis area and have established an organizational structure that provides management positions for each of the family members. With all growing businesses, the way ahead is always the question. The motivating factor for any businesses that desires continued growth and that wants capitalize on their current success is to continue to increase profits. Recourses, competition, and management are just some of the factors that must be taken into consideration when a business wants to increase growth and of course there is always risk, how much is a business willing to take. The main issue the Great Italian Food Company is facing is that they have not established a strategic plan that supports their mission, vision, or goals (Bateman Snell, 2013, p. 139). There are six members of the board with six completely different ideas who want to move the company in six different directions. However, none of the required strategic planning has been done to evaluate which of the ideas, if any, is the best for the company’s current situation and future growth (Bateman Snell, 2013, p. 138). Each of their ideas has great potential and point toward numerous possibilities, providing an e xcellent starting point in the development of a strategic plan, but their disagreements could also erupt into conflict among the board members. As the Chairman of the Board, Joe will need to temporarily forget that he is a father, husband, and friend to other board members, and take a purely clinical approach to the issue. When developing the company’s strategic plan, Joe may be forced to make decisions for the betterment of the company. He does have options; he could make the decision alone or engage in a group decision process (Bateman Snell, 2013,  p. 102). Managing a group decision can be a difficult process; however, in this case a group or team process could be the most productive. Each of the board members has specific skills, knowledge, and attributes that could be leveraged to make the best decision. Many companies, both small and large, have failed due to poor strategic planning; as a result they have either failed to keep up with technology and/or their competitors, mismanaged their resources, or relied on poor planning and costly decisions. Without a well thought out strategic plan to guide a company ov er the next five, ten, or even twenty years, growth is not a possibility for its future. Recommendation The board members of the Great Italian Food Company need a corporate or business strategy, depending on which direction the company wants to compete in the market (Bateman Snell, 2013, p. 147). If they want to challenge the larger competitors in the food industry or expand into the frozen food sector they can build a corporate strategy. If they decide to stay with their current model and continue to build more Papa Joe’s restaurants then a business strategy maybe more appropriate. Whatever level and type of strategic planning the Great Italian Food Company focuses on it should be flexible enough to adapt to a changing business environment. The strategy should not be so deliberate that it they are unable to make adjustments to their strategic plan (Mintzberg, Waters, 1985). As with any method of planning or decision making considerations must be taken into account; quantity over quality, current and future recourses, control over the company, competitors, and customer base (B ateman Snell, 2013, p. 14). Without having conducted a complete analysis of the company, it is hard to say which strategy they should choose however, The Great Italian Food Company has been successful in its current model as a family establishment with a unique Italian atmosphere. With limited capital, resources and investors, breaking into a new industry or making radical changes could be extremely risky. However, failure to change or grow while their competitors adapt to the industry could leave the Great Italian Food Company wayside along with Blockbuster and Borders. The Great Italian Food Company is still a considerably small company, continued investment into the further expansion of the Papa Joe’s restaurants throughout the mid-west, building  additional capital and investors, and testing the market with new products could strategic plan that continues growth while limiting risk. References Bateman, T.S., Snell, S.A. (2013). Management: Leading and collaborating in a competitive world. (11th ed.). New York, New York: McGraw-Hill Education. Mintzberg, H., Waters, J. A. (1985). Of Strategies, Deliberate and Emergent. Strategic Management Journal, 6(3), 257-272.

World Studies Definitions :: essays research papers

1. Edison, Thomas Alva - 1847-1931, American inventor, b. Milan, Ohio. A genius in the practical application of scientific principles, Edison was one of the greatest and most productive inventors of his time, but his formal schooling was limited to three months in Port Huron, Mich., in 1854. For several years he was a newsboy on the Grand Trunk RR, and it was during this period that he began to suffer from deafness, which was to increase throughout his life. He later worked as a telegraph operator in various cities. Edison's first inventions were the transmitter and receiver for the automatic telegraph. 2. Bell, Alexander Graham - 1847-1922, American scientist, inventor of the telephone, b. Edinburgh, Scotland, educated at the Univ. of Edinburgh and University College, London; son of Alexander Melville Bell. He worked in London with his father, whose system of visible speech he used in teaching the deaf to talk. In 1870 he went to Canada, and in 1871 he lectured, chiefly to teachers of the deaf, in Boston and other cities. During the next few years he conducted his own school of vocal physiology in Boston, lectured at Boston Univ., and worked on his inventions. His teaching methods were of lasting value in the improvement of education for the deaf. 3. Carnegie, Andrew - 1835-1919, American industrialist and philanthropist, b. Dunfermline, Scotland. His father, a weaver, found it increasingly difficult to get work in Scottish factories. In 1848 he brought his family to Allegheny (now Pittsburgh), Pa. Andrew first worked in a cotton mill as a bobbin boy, then advanced himself as a telegrapher, and became (1859) a superintendent for the Pennsylvania RR. He resigned (1865) his railroad position to give personal attention to the investments he had made (1864) in iron manufactures. 4. John Davison Rockefeller - 1874-1960, b. Cleveland, grad. Brown, 1897 took over active management of his father's interests in 1911 and engaged in numerous philanthropies. Riverside Church in New York City was built through his gifts. He also gave vast sums for religious projects, for scientific investigation, and for the restoration of historic monuments. Among his most notable philanthropies were the restoration of colonial Williamsburg, Va., and the donation of the site for the United Nations headquarters in New York City. He founded (1931) and helped plan Rockefeller Center in New York City, which the Rockefeller interests, completed in 1939. 5. Gompers, Samuel - 1850-1924, American labor leader, b.

Common Information Security Threats Essay

The internet is approximately 40 years old and is continuing to grow at a rapid pace. This rapid growth and use of the internet for practically everything you can do in life has also cause a major increase in threats. Cyber-criminals are often breaking into security on many major websites and making the news. Information Security is turning into an important part in protect a business’s information. Amazon.com website went online in 1995 (Byers, 2006). Amazon offers there services and products through the website Amazon.com to many countries around the world, which includes: United States, Canada, France, Spain, Japan, Italy, Germany, United Kingdom, and China (Amazon, 2012). Amazon has been around for approximately 17 years and continuous to be a successful business. One of the reason for this is because Amazon investing time in Information Security. Amazon has a massive amount of information on servers around the globe contain sensitive information, not only information for Amazon but also for Amazon’s customers. Some examples of the information Amazon maintains on the servers they own: product information, warehouse information, call center information, customer service information, service information, customer account information, bank information, cloud computing information, digital media download information, and reviews of customers for product information (Amazon, 2012). There will always be some kind of the potential risks to the information maintained by any business or person because new vulnerabilities are found every day. Just recently, on August 7, 2012, a wired magazine reporter’s information stored on his Google account, Twitter account, MacBook, iPad, and iPhone where erased without the user wanting this done. A hacker that goes by the name of Phobia comprised the reporters Amazon account with a security exploit. The security exploit allowed Phobia to access the reporter’s Amazon account by calling and resetting the passwords over the phone with the reporters co mpromised AppleCare ID and Amazon ID (Kerr, 2012). Amazon responded with the following, â€Å"We have investigated the reported exploit, and can confirm the exploit has been closed as of yesterday afternoon (Kerr, 2012).† Another major breach in security for Amazon occurred on the Zappos.com, which Amazon also owns. 24  million accounts where compromised, which included the following account information: names, shipping addresses, billing addresses, phone numbers, and email addresses (Vilches, 2012). Zappos CEO Tony Hsieh wrote in an email that the hackers gained access to the internal network of Zappos allowing the hacker’s access to the server that was in Kentucky. On October 28, 2011 a researcher uncovered a massive security flaw in the Amazon Cloud service that is provided by Amazon (Hickey, 2011). A team of German researchers found a way that hackers would be able to access user accounts and data. The methods of attack the security researchers found that the Amazon Cloud service was vulnerable to where signature wrapping and cross site scripting. XML signature wrapping attacks were developed that could completely take over a user account with administrator permissions for the Amazon Cloud accounts. The AWS interface could also be manipulated to run an executable code and create cross-site scripting attacks. The researchers said that they had access to all the customer data, including authentication data, tokens, and passwords (Hickey, 2011). There are many other vulnerabilities for Amazon that may exist but are not known. Intruders (hackers) are a major threat for Amazon as proven from the previously listed examples. When the attack is done by a small group or just one person the threat will fall into the unstructured category (Conklin, White, Williams, Davis, & Cothren, 2012). Threats caused by attacks by hackers that are in a criminal group are known to fall into the structured category (Conklin, White, Williams, Davis, & Cothren, 2012). Physical security is important to remember because if a hacker can get into the internal network and infrastructure, it can be much easier to gain unauthorized access to the network. Information Security risk analysis is used to access the vulnerabilities, threats, and how to set controls for an organization (Whitman, 2011). List of what can be vulnerable: Web Servers, Computer Servers, Routers, Client, Databases, Firewalls, Software, Power, and Transmission. List of threats: Denial of Service Attacks, Spoofing and Masquerading, Malicious Code/Virus, Human Errors, Insider Attacks, Intrusion, Spamming, and Physical Damage to Hardware. List of costs: Trade Secrets, Client Secrets, Trust, Lost Sales, Clean up Costs, Information, Hardware, Software, Services, and Communication. List of controls to be used: Firewalls, IDS, Single Sign-on, DMZ, Security policy, Employee  Training, Configuration of Architecture, and Hardening of Environment. All of these lists can be put into a chart to help form a risk analysis and setup controls to be used for Amazon (Conklin, White, Williams, Davis, & Cothren, 2012). The legal, ethical, and regulatory requirements for protecting data need to be thought about when it comes to Information Security. Statutory laws, administrative laws, and common laws currently exist and are involved in computer security. New cyber laws are being defined by the courts, but none of these laws have been used yet (Conklin, White, Williams, Davis, & Cothren, 2012). In 1986, the Computer Fraud and Abuse Act (CFAA) was established to make it a crime to access computer systems when not authorized. Amazon has been around for 17 years and has a good track record for catching security risks and patching them quickly. With the internet continuing to grow at such a rapid pace, Amazon and everyone wanting to maintain their data integrity needs to tight down on their Information Security protocols. Information Security is turning into an important part in protect a business’s information. References Amazon. (2012). Amazon. Retrieved from http://www.amazon.com Byers, A. (2006). Jeff Bezos: the founder of Amazon.com. New York, NY: The Rosen Publishing Group. Conklin, A., White, G., Williams, D., Davis, R., & Cothren, C. (2012). Principles of Computer Security: CompTIA Security+ and Beyond (Exam SY0-301) (3rd ed.). New York, NY: McGraw-Hill Company. Hickey, A. R. (2011, October 28). Researchers Uncover ‘Massive Security Flaws’ In Amazon Cloud. Retrieved from http://www.crn.com/news/cloud/23190911/researchers-unconver-massive-security-flaws-in-amazon-cloud.htm Kerr, D. (2012, August 7). Amazon addresses security exploit after journalist hack. Retrieved from http://news.cnet.com/8301-1009_3-57488759-83/amazon-addresses-security-exploit-after-journalist-hack/ Vilches, J. (2012, January 16). Amazon owned Zappos hacked. Retrieved from http://www.techspot.com/news/47060-amazon-owned-zappos-hacked-24-million-accounts-compromised.html Whitman, M. E. (2011). Readings and Cases in Information Security: Law and Ethics. New York, NY: Cengage Learning.

“I do, I will, I have” Essay

Ogden Nash's poem, â€Å"I do, I will, I have† is about the formal union of a man and a women. It's usually recognized by the law in which they become husband and wife. In other words, it's a poem about a marriage. He's describing the way a marriage works. I think many people could agree or disagree with his views, however, he outlines the basics to a marriage.Without describing his poem line from line, the overall purpose of this poem is to point out that marriages are always different. Typically a marriage won't work out when the two people are exactly the same. When he wrote â€Å"just as I am unsure of the differnce between flora and fauna and flotsam and jetsam,† he's comparing two different words that have the same meaning. This can relate to marriage in which the meaning of a marriage will always be the same but always with two different lives. That phrase is considered to be an idiom. It's a metaphorical statement with a figurative meaning that's separate from i ts literal meaning.In line 13, the word â€Å"Quick† is capitalized. When I first read this, I thought she was telling him to quickly get up. Then I realized it was capitalized and the word actual could be used to describe what she's saying or as his name. The title of the poem â€Å"I do, I will, I Have† I think it's significant as well. It's showing that most marriages end in divorce. It would either be his experience or the experience of many others. Another observation I made is from lines 11 through 14.He's not only showing they have two different views but the differences in being optimistic and pessimistic. The guy is seen as being optimistic. He's very laid back, hopeful and confident about things. Shes very pessimistic and things the worst and always seems to be worrying. I think with this statement he's showing the stereotype between a man and a women. Most men and women are seen in the same way that he portrayed them.Now days marriages aren't as common as th ey used to be. Less people are getting married today rather than in the past. I think this stereotype has to do with both peoples views and experiences but also the fear of a heartbreak. When he wrote â€Å"that is why marriage is more interesting than divorce,† he's saying that there's more to a marriage than most people see. His poem views marriage in a good way in the beginning but then it leads to divorce. Now days I think it's always seen in both ways from the beginning and that's why there are less marriages.

How Plants Animals Alter the Planets Surface

How Plants Animals Alter the Planet's Surface One of the agents of organic weathering, bioturbation is the disturbance of the soil or sediment by living things. It may include displacing soil by plant roots, digging by burrowing animals (such as ants or rodents), pushing sediment aside (such as in animal tracks), or eating and excreting sediment, as earthworms do. Bioturbation aids the penetration of air and water and loosens sediment to promote winnowing or washing (transportation). How Bioturbation Works Under ideal circumstances, sedimentary rock is formed in predictable layers. Sediments bits of soil, rock, and organic matter collect on the surface of the land or at the bottom of rivers and oceans. Over time, these sediments are compressed to the point of which they form rock. This process is called lithification. Layers of sedimentary rock may be seen in many geological structures. Geologists are able to determine the age and composition of sedimentary rock based on the materials included in the sediment and the level at which the rock lies. In general, older layers of sedimentary rocks lie under newer layers. Organic matter and fossils that make up the sediments also provide clues to the age of the rock. Natural processes can disturb the regular layering of sedimentary rock. Volcanoes and earthquakes can disturb layers by forcing older rock closer to the surface and newer rock deeper into the Earth. But it doesnt take a powerful tectonic event to disturb sedimentary layers. Organisms and plants are constantly shifting and changing Earths sediments. Burrowing animals and the actions of plant roots are two sources of bioturbation. Since bioturbation is so common, sedimentary rocks are divided into three groups that describe their level of bioturbation: Burrowed rock is filled with evidence of organisms, and may contain elements from several different sedimentary layers.Laminated rock shows evidence of bioturbation at the surface caused by nons include furrows and tracks created by aquatic or terrestrial animals.The massive rock contains sediments from just a single layer. Examples of Bioturbation   Bioturbation occurs in many different environments and at several different levels. For example: Earthworms digging through soil can shift older materials to higher layers. They can also leave behind traces of their activity in the form of fecal matter which, over time, lithifies.Burrowing marine animals such as crabs, clams, and shrimp, can radically change sedimentary layers. These animals burrow into the sand, creating tunnels and moving materials from one sedimentary layer to another. If the tunnels are sturdy enough, they may later be filled with material formed at a later time.Tree roots often run through multiple layers of soil. As they grow, they may disturb or mix sediments. When they fall, they pull older materials to the surface. Significance of Bioturbation Bioturbation provides researchers with information about sediments, and thus about the geology and history of the sediments and the area. For example: Bioturbation can suggest that a particular area is likely to be rich in petroleum or other natural resources;Bioturbation can provide clues to ancient life in the form of fossilized animal and plant remains;Bioturbation can provide information about life cycles, dietary habits, and migration patterns of contemporary organisms.

Free Essays on Endangered Primates

There are many endangered species in the world today. One species that is in danger of becoming extinct are primates. The primate species include prosimians, monkeys, apes, and humans. One group of primates that are endangered is the great apes. Great apes are in danger due to many different reasons such as humans hunting them, loss of habitat due to humans, or other animals prey on them. Great apes are important to researchers today because they are very closely related to humans. Primates, especially great apes, are coming closer and closer to extinction every day. There are different types of great apes and each one is unique in its own way. There are three things that effect why great apes are becoming extinct: physical traits, locations and lifestyles. Primates are an ancient and diverse eutherian group of animals. They are â€Å"built much like tree-dwelling mammals. They have long flexible backbones, five-fingered gripping hands and feet and forward pointing eyes on a short, flexible neck.† They have hair instead of fur, nails instead of claws, opposable thumbs and big toes, padded fingers with fingerprints, and a higher brain to body size ratio. They have high levels of intelligence because of their larger brain. Primates are able to see in color which most animals only see in black and white. Many primates are omnivorious, although most eat mainly plant foods. Most live in tropical rain forests in the continents of Africa, Asia, and America.What also makes them different is that they have all five senses: sight, smell, touch, taste, and hearing. Only humans are truly bipedal, but many can walk on only two legs although not for a long period of time. Apes and monkeys are very different physically even though they often get confused with each other. Apes have no tails, larger body size, they are semi-bipedal, moral teeth have a y-5 pattern, and they have a larger brain to body size. Apes are catagorized into t... Free Essays on Endangered Primates Free Essays on Endangered Primates There are many endangered species in the world today. One species that is in danger of becoming extinct are primates. The primate species include prosimians, monkeys, apes, and humans. One group of primates that are endangered is the great apes. Great apes are in danger due to many different reasons such as humans hunting them, loss of habitat due to humans, or other animals prey on them. Great apes are important to researchers today because they are very closely related to humans. Primates, especially great apes, are coming closer and closer to extinction every day. There are different types of great apes and each one is unique in its own way. There are three things that effect why great apes are becoming extinct: physical traits, locations and lifestyles. Primates are an ancient and diverse eutherian group of animals. They are â€Å"built much like tree-dwelling mammals. They have long flexible backbones, five-fingered gripping hands and feet and forward pointing eyes on a short, flexible neck.† They have hair instead of fur, nails instead of claws, opposable thumbs and big toes, padded fingers with fingerprints, and a higher brain to body size ratio. They have high levels of intelligence because of their larger brain. Primates are able to see in color which most animals only see in black and white. Many primates are omnivorious, although most eat mainly plant foods. Most live in tropical rain forests in the continents of Africa, Asia, and America.What also makes them different is that they have all five senses: sight, smell, touch, taste, and hearing. Only humans are truly bipedal, but many can walk on only two legs although not for a long period of time. Apes and monkeys are very different physically even though they often get confused with each other. Apes have no tails, larger body size, they are semi-bipedal, moral teeth have a y-5 pattern, and they have a larger brain to body size. Apes are catagorized into t...

Profile of Serial Killer, Cannibal and Necrophilliac Richard Chase

Profile of Serial Killer, Cannibal and Necrophilliac Richard Chase Serial killer, cannibal and necrophiliac Richard Chase who went on a month-long killing spree which ended with six people dead, including children. Along with  savagely murdering his victims, he also drank their blood which earned him the nickname, The Vampire of Sacramento. One has to wonder if Chase was alone in the blame for what he did to others. His parents and health officials considered him stable enough to live without supervision, despite the fact he displayed severe abnormal behavior from an early age. Childhood Years Richard Trenton Chase  was born on May 23, 1950. His parents were strict disciplinarians and Richard was often subjected to beatings from his father. By the age of 10, Chase displayed three known warning signs of children who grow to become serial killers; bed-wetting beyond the normal age, cruelty to animals and setting fires. Teenage Years According to published reports, Chases mental disorders intensified during his teenage years. He became a drug user and regularly exhibited symptoms of delusional thinking. He managed to maintain a small social life, however, his relationships with women would not last long. This was because of his bizarre behavior and because he was impotent. The later problem obsessed him and he voluntarily sought help from a psychiatrist. The doctor was unable to help him and noted his problems were a result of his severe mental disorders and repressed anger. After turning 18, Chase moved out from his parents home and in with roommates. His new living arrangements did not last long. His roommates, bothered by his heavy drug use and wild behavior, asked him to leave. After Chase refused to move out, the roommates left and he was forced to move back in with his mother. This lasted until he became convinced that she was trying to poison him and Chase was moved to an apartment paid for by his father. A Search for Help Isolated, Chases obsession with his health and bodily functions heightened. He suffered from constant paranoid episodes and would often end up at the hospital emergency room in search of help. His list of ailments included complaints that someone had stolen his pulmonary artery, that his stomach was backward and that his heart had stopped beating. He was diagnosed as being a paranoid schizophrenic and spent a short time under psychiatric observation, but soon released. Unable to find help from doctors, yet still convinced that his heart was shrinking, Chase felt he had found the cure. He would kill and disembowel small animals and eat the various parts of the animals raw. However, in 1975, Chase suffering from blood poisoning after injecting the blood of a rabbit into his veins, was involuntarily hospitalized and diagnosed with schizophrenia. Schizophrenia or Drug-Induced Psychosis? Doctors treated Chase with the usual drugs used for schizophrenia with little success. This convinced doctors that his illness was due to his heavy drug use and not schizophrenia. Regardless, his psychosis remained intact and after he was found with two dead birds with their heads cut off and blood sucked out, he was moved to a hospital for the criminally insane. Incredibly, by 1976 his doctors decided he was no longer a threat to society and released him under the care of his parents. Even more incredibly, his mother made the decision that Chase no longer needed the anti-schizophrenia medications prescribed and stopped giving him the pills. She also helped him find an apartment, paid his rent and bought his groceries. Left unchecked and without medication, Chases mental disorders escalated from the need for animal organs and blood to human organs and blood. First Murder On December 29, 1977, Chase killed 51-year-old Ambrose Griffin in a drive-by shooting. Griffin was helping his wife bring groceries into the house when he was shot and killed. Random Violent Acts On January 11, 1978, Chase attacked a neighbor after he asked for a cigarette then restrained her until she turned over the entire pack. Two weeks later, he broke into a house, robbed it then urinated inside a drawer containing infant clothing and defecated on the bed in a childs room. Interrupted by the owners return, Chase was attacked but managed to escape. Chase continued to search for unlocked doors of homes to enter. He believed a locked door was a sign that he was not wanted, however, an unlocked door was an invitation to enter. Second Murder On January 23, 1978, Teresa Wallin, pregnant and at home alone, was taking out the garbage when Chase entered through her unlocked front door. Using the same gun he used to kill Griffin, he shot Teresa three times, killing her, then raped her corpse while stabbing her several times with a butcher knife. He then removed multiple organs, cut off one of the nipples and drank the blood. Before leaving, he collected dog feces from the yard and stuffed it into the victims mouth and down her throat. Final Murders On January 27, 1978, the bodies of Evelyn Miroth, age 38, her six-year-old son Jason, and friend Dan Meredith were found murdered inside Evelyns home. Missing was Evelyns 22-month-old nephew David, who she had been babysitting. The crime scene was horrific. Dan Merediths body was found in the hallway. He was killed by a direct gunshot wound to his head. Evelyn and Jason were found in Evelyns bedroom. Jason had been shot twice in the head. The depth of Chases insanity was clear when investigators reviewed the crime scene. Evelyns corpse had been raped and sodomized multiple times. Her stomach had been cut open and various organs were removed. Her throat was cut and she had been sodomized with a knife and there was a failed attempt to remove one of her eyeballs. Not found at the murder scene was the infant, David. However, blood in the babys crib gave police little hope the child was still alive. Chase later told police that he brought the dead infant to his apartment. After mutilating the babys body he disposed of the corpse at a nearby church, which is where it was later found. What he did leave at the grotesque murder scene were clear hand and shoe prints, which soon led police to his door and to the end of Chases insane rampage. The End Result In 1979, a jury found Chase guilty on six counts of first-degree murder and he was sentenced to die in the gas chamber. Disturbed by the gruesome details of his crimes, other prisoners wanted him gone and often tried to talk him into killing himself. Whether it was the constant suggestions or just his own tortured mind, Chase managed to collect enough prescribed antidepressants to kill himself. On December 26, 1980, prison officials discovered him dead in his cell from an overdose of medications. Source Kessler, Robert K., The Vampire Killer

Media studies Essay Example | Topics and Well Written Essays - 2500 words

Media studies - Essay Example For instance, in Brazil, Samba is seen as music of the young working class, but in Europe and North America, it represents an exotic form of ‘world music’ popular with the educate elite. This explicitly reveals that relationship between culture and social class seems to differ broadly in the world. Thus, ‘class culture’ is a concept created by the debates about the changing structure of class (Kirby 1997: 676). Working Class Culture In the 1950s, affluent group of workers was emerging due to the escalating standards of living in the 1950s and changing working class culture nature, which created a change in political attitudes and middle class lifestyle. According to Kirby, â€Å"Sections of the working class enjoyed access to a range of cultural goods and commodities for the first time, including family cars, washing machines, televisions and holidays abroad† (1997: 676). Kirby further suggests that mass society was created by the emergence of America n cultural products including rock and roll, American movies, and juke boxes and so on, which led to gradual erosion of the working class culture. ... It also emphasized on commitment of one to political involvement and a sense of decency, which, knows right from wrong. The arrival of mass entertainment designed to appeal to all classes slowly eroded the traditional working class culture. The introduction of radio, for example, alienated the need for working-class people to meet and sing their own songs (Kirby, 1997: 677). Stereotypes of the Working Class Culture Stereotypes are based on â€Å"oversimplified and pre-conceived ideas of the characteristics of a particular, situation or group† as displayed in Oxford Dictionary, 1989, â€Å"Stereotype†. In many studies of the working class culture and stereotypes, there has been the dominance of gender. According to Dunk, stereotypes relating to gender are changing. Nonetheless, structures of patriarchy and ideology still have root in the society (Dunk, 2003: 18). Central stereotypes reflect the world concepts of dominant classes who are in a quest for self-actualization at the expense of others below their class. For example, many have stereotyped Blacks as ‘Jezebels whereby women were all perceived as promiscuous (Mankiller, 1998: 565). Alongside racial and ethnic stereotypes, gender and social class are among the most prominent features where people fall. In the society, a complex interplay exists among racial-ethnic, gender and class stereotypes (Andersen, Taylor 2008: 276). Andersen and Taylor further notes that there are gender stereotypes. This refers to stereotypes that focus on a person’s gender. According to these authors, women stereotypes tend to be more negative compared to those of men. The typical woman has been traditionally stereotyped as subservient, flighty, overly emotional, overly talkative

Marxist Interpretation of Hairstyles of the Damned Essay

Marxist Interpretation of Hairstyles of the Damned - Essay Example Gretchen is an overweight tom-boy, rude, ballsy and punk rocker who â€Å"wasn't the most feminine girl in the world, sincerely,† always involved in fights and is in love with a 26-year old (Meno 4). Brian tries to make her a mix-tape which results in their separation for some time. This struggle for identification recurs in the whole novel as Brian tries to define himself among his peers who have distinct traits that places them is particular classes. The Marxist literary theory attributes such traits to historical forces which shape the environment, character traits of the inhabitants and the language and writing style of the author. Therefore, there are forces that guide the traits and values of the teenagers in the setting which also lead to conflicts among various classes. Siegel defines the Marxist literary theory as a sociological approach in literature that considers the works in question as a result of historical forces whose analysis could be achieved by considering the material conditions that led to its formation. The general focus is on the conflict between the repressed and dominant classes at any age, encouraging art to imitate the objective reality. ‘Hairstyles of the Damned’ provides a perfect example of conflict in different classes due to what the society has upheld over time, particularly among the teenagers. The novel supports the fact that the environment plays an important role in shaping what one would uphold with high esteem and probably consider trendy and fashionable. In the novel, Brian’s lifestyle is shaped differently by the friends he meets and bonds with. As an outsider, it becomes hard for him to make friends and only befriends outsiders like him including Rod, Mike, Dorie and Nick who shape his path towards finding himself and the values in life. Encountering different friends, it would be noted that in every section of the novel, Brian would have his favorite music from different genres in line with what the peers upheld with high regard. The environment further classified them into blacks and whites, cheerleaders and jocks, outcasts and rich kids, burnouts and punks, which shaped her mind and what he would perceive as the desired lifestyle. Gretchen for instance had all she wanted and that is why Brian noted that â€Å"she did the things I wish I could do but didn't have the guts to† (Meno 15). The characters in the narration are young with and the adults therein immature. Their major interest is in sex, music, bands, clothing and less on schoolwork. Brian secured a job but co-worker issues stumbled his way. In his racial neighborhood, the parents are less caring and uninvolved in his proper upbringing. This causes teenage aimlessness and indulgence into pop culture without regard for how this causes loss of individuality. The neon colored hair was adored among the young and every other teenager would try to fit into this cultural definition of being in a high social cl ass. Brian seemed to adore characters like Bobby B., a kid from his neighborhood, a year older than him and a senior who â€Å"always had about five pairs of girls’ underwear from girls he had made with† (Meno 10). The author glorifies some material aspects of the characters that would appeal to teens like Bobby’

Green roofs vs Conventional roofs Essay Example | Topics and Well Written Essays - 1250 words

Green roofs vs Conventional roofs - Essay Example On the other hand, conventional roofs are the more common type of roofs made of such materials as glass, wood, concrete, and bricks. This paper draws a comparison between the green roofs and the conventional roofs. Types The conventional roof has many types. Types of the conventional roof include but are not limited to the single ply roofs, built-up roofs, metal roofs, and asphalt shingle roofs. Single ply roofs are sheet-like membranes manufactured in the factory. Thermoplastic membranes and thermoset membranes are the two types of single ply membranes. Built-up roofs contain several layers of reinforced membranes and modified bitumen roofs. Built-up roofs are the most common as well as the oldest type of conventional roofs. They are also called as the gravel or tar roofs. There are three components in the built-up roofs, which include a layer of waterproofing, a reinforcement layer, topped with a surfacing layer. It is installed with the help of asphalt or coal tar. Structural meta l panel roofs are used for roofs with low slopes as they have the characteristic quality of water barrier. They can also be used for roof assemblies with steep roofs. The structural metal panel roofs are constructed in such a way that water cannot pass through the joints. These roofs are installed in a broad range of substrates. Asphalt shingle roofs are amongst the most commonly used roofs where the slope is steep. There are two types of asphalt shingle roofs; organic roofs and fiber glass roofs. â€Å"Organic consists of paper saturated with asphalt to make it waterproof with a top coat of adhesive with embedded ceramic granule† (gogreenconstructionnow.com, n.d.). Owing to their greater weight, organic shingle roofs offer better blow-off resistance as compared to the fiber glass roofs. Roof shingles may contain single or multiple layers, but all types contain an adhesive strip which is sun-activated and serves as a sealant for the rows. There are three main types of green r oofs; extensive green roofs, semi-intensive green roofs, and intensive green roofs. The extensive green roofs are used in ecological landscapes. The type of vegetation used in the extensive green roofs ranges from moss and herbs to grasses. The depth of substrate in the extensive green roofs is between 60 mm and 200 mm, and their weight is in the range of 60 kg/m2 to 150 kg/m2 (Livingroofs.org, 2012). The cost of extensive green roofs is the lowest of the three types of green roofs. The semi-intensive green roofs are used in ecological landscapes as well as gardens. The type of vegetation employed in them includes herbs, grass, and shrubs. Their depth of substrate ranges from 120 mm to 250 mm whereas their weight is generally between 120 kg/m2 and 200 kg/m2. The cost of semi-intensive green roofs is periodic. The intensive green roofs are used in parks and gardens. The type of vegetation used in the intensive green roofs ranges from perennials and shrubs to trees. Their depth of sub strate is generally 150 mm to 400 mm. The weight of the intensive green roofs is between 180 kg/mm2 and 500 kg/mm2. The cost of intensive green roofs is the highest of the three types of green roofs. Cost Payne et al. (n.d.) conducted a research to compare the expenses associated with the green roofs to the cost of conventional tar roofs to identify the places where the installation of a green roof is more feasible economically than the conventional roof.

Describe the strategic development of Toyota. In doing so relate the Essay

Describe the strategic development of Toyota. In doing so relate the development and strategies of the organisation to the relevent business tradition in which it has developed - Essay Example Toyotas logo was established in 1936. (History of Toyota) The current Toyota Company has started as a division of Toyoda Automatic Loom Works devoted in 1933 to the production of automobiles under the direction of Kiichiro Toyoda. The name, Toyota, has taken instead of Toyoda in order to separate the exact name of the founder from the company name. Moreover Toyota is easy to pronounce than Toyoda and also it takes eight strokes to write in Japanese, is considered to be luckier than Toyoda. (Toyota corporate history) It has started with A1 passenger cars and later shifted to G1 trucks in 1935, because of the initial failures in car manufacturing. Toyota Motor Co. was established as an independent and separate company in 1937. The initial history of the company was not much encouraging. The US cars were dominated in automobile industry till the initial stages of 1970s. The 1973 oil crisis has served as a blessing to Toyota as more and more customers concentrated on the small car industry to save fuel. The Americans were interested in big luxury cars till the oil crisis while Toyota concentrated more on fuel economy cars. They have researched a lot in manufacturing fuel economy small cars while the American car manufacturers like General Motors concentrated more on bigger expensive ones. When the oil crisis has started in 1973, Toyota had already the technology readily available for them to develop economic cars while the Americans forced to develop new technologies to manufacture economic small cars. Thus from 1973 onwards Toyota, slowly started to capture the world market. â€Å"By 1955, Toyota was making 8,400 cars per year; by 1965, 600,000 cars per year. Toyota set up a headquarters in Hollywood in 1957; the first Toyota car registered in the United States was a 1958 Toyopet, sold in 1958†. (Toyota history: corporate and automotive) â€Å"In 1959, the company opened its first plant outside Japan - in Brazil.† (Toyota history:

Internet Security Essay Example | Topics and Well Written Essays - 500 words

Internet Security - Essay Example The privacy aspect has been given significance in the wake of the cyber crimes which are rampant in the time and age of today and Facebook is not an exception to this rule. It is quite understandably one of the major reasons why looking over the shoulder of a Facebook user would actually tell the other individual his username and password, and hence his account can be compromised upon. In addition, the fact that saving a password can be deemed as a nuisance for the original user since his Facebook page can be opened by any laptop user which accesses it. The second aspect of Internet security for the sake of Facebook is related with Authentication. This would mean that the social networking website would ensure that the user is genuine and that he is using Facebook from a location which is registered with him alone. No one else would have the right to make use of Facebook from a location or a computer which does not belong to the original Facebook user (Aceituno, 2005). Authentication asks the users to validate that both the parties, i.e. the user and the Facebook website that they have a connection between the two so that the next step could be moved on towards. The third aspect of Integrity deals with the rationale that data cannot be modified without detecting it properly. This means that a proper code is encrypted within Facebook which asks of the users to log in and hence use Facebook for their own genuine wishes. No one else does have a right to compromise on the integrity premise and hence be a source of trouble for the original user of Facebook. The fourth and last aspect deals with nonrepudiation. This encloses the terms and conditions as laid down by Facebook as well as its privacy policy. This is in essence a contract which has the intention to fulfill a contract between the user and Facebook (Dhillon, 2007). It also states that neither of the parties, i.e. the Facebook user and the Facebook company can deny that they did not

Envalue the Auditor Independence Provisions Essay

Envalue the Auditor Independence Provisions - Essay Example The audit committee and the Charter of Audit usually offers independence of code of ethics and management of the company which assist in guiding the clients, third parties or suppliers on theories and concepts of independence (Federation of European Accountants, 2013). The independence of external auditors signifies freedom from those parties that have increase in the consequence published in the financial statement of the entity. The external auditors should be supported by the Audit committee of the company, and reference should be drawn from the public accounting codes and standards. The external and internal concerns are complicated when the nominally self-regulating divisions of the company offer consulting and auditing services. In order to solve this complication, Sarbanes – Oxley Act of 2002 is a legal solution. In case of statutory audit the most significant principle is regarded as objectivity. Before considering any non-assurance or assurance engagement, audit or en tering into any relationship with the client, the auditor should consider all the threats to their independence that might hinder principle of objectivity (ICISA, 2004). Regulations in the European Union There are various regulations within EU in relation to auditor independence. The major enforcement in case of auditor independence is directed through the Companies Act of 1985, and Companies Act of 1989. The Companies Act of 1985 states that it the accountability of the shareholders to appoint auditors rather than the directors at the annual general meeting. This theory has been stated so that the directors cannot influence the auditors by... This essay summarises the concepts, that are used today in the legal regulatory framework, and identifies the conceptual framework of auditor’s independence. Apart from this the regulations for auditor independence that also are discussed in the essay by the researcher, with respect to European Union, as this will assist in analysing how the auditors can keep their personal interest aside and focus towards an unbiased and flawless audit report. Audit firms and auditor must maintain their independence for the reports of the auditors to be free from any external, personal and organisational impairment. There are various ideas and assumptions present regarding the future development of auditing in context of independence. In US the audit control procedure states that the audit reports should be reviewed by another company once in three years. The researcher mentiones that this essay discussed all those factors which were enough to discuss how auditors can keep aside their persona l objectives and interests in order to support the quotes that have been mentioned at the beginning of this study. Auditors today are like examiners who check the annual performance of the companies in order to assist them in forecasting and decisions making. However, the researcher also concluds that if code of ethics and laws are not followed, then companies would function on wrong guidelines, and there are many examples that can be drawn from the recent financial crisis to describe how faulty judgement can lead to bankruptcy.

Internet Security Essay Example | Topics and Well Written Essays - 500 words

Internet Security - Essay Example The privacy aspect has been given significance in the wake of the cyber crimes which are rampant in the time and age of today and Facebook is not an exception to this rule. It is quite understandably one of the major reasons why looking over the shoulder of a Facebook user would actually tell the other individual his username and password, and hence his account can be compromised upon. In addition, the fact that saving a password can be deemed as a nuisance for the original user since his Facebook page can be opened by any laptop user which accesses it. The second aspect of Internet security for the sake of Facebook is related with Authentication. This would mean that the social networking website would ensure that the user is genuine and that he is using Facebook from a location which is registered with him alone. No one else would have the right to make use of Facebook from a location or a computer which does not belong to the original Facebook user (Aceituno, 2005). Authentication asks the users to validate that both the parties, i.e. the user and the Facebook website that they have a connection between the two so that the next step could be moved on towards. The third aspect of Integrity deals with the rationale that data cannot be modified without detecting it properly. This means that a proper code is encrypted within Facebook which asks of the users to log in and hence use Facebook for their own genuine wishes. No one else does have a right to compromise on the integrity premise and hence be a source of trouble for the original user of Facebook. The fourth and last aspect deals with nonrepudiation. This encloses the terms and conditions as laid down by Facebook as well as its privacy policy. This is in essence a contract which has the intention to fulfill a contract between the user and Facebook (Dhillon, 2007). It also states that neither of the parties, i.e. the Facebook user and the Facebook company can deny that they did not

Strategy memo Essay Example | Topics and Well Written Essays - 500 words

Strategy memo - Essay Example Because its pros and cons are not properly and completely communicated to the general public, none of the taco shell products can find acceptance. Thus, communicating the research done on these food items and their respective benefits and disadvantages is the first priority. Though various organizations like FDA, GEFA and others are continuously testing and approving GM foods, it is the duty of the producer and marketer to convey details of the product to the public. Absence of this would lead to negative impact and Communicating the benefits of GM foods and adherence to FDA norms in preparing these by Taco Bell and Kraft Food in the press conference to be held. Ensuring that long term effects of these foods will be studied in detail and no harm to humans will be done. Ownership of this step to be taken by Public Relations Director of both Taco Bell and Kraft Food. Discussing the issues with government and food authorities to find healthy solutions or substitutes. Alternatively, these authorities may also provide testimony of quality and compliance on part of Taco Bell and Kraft Food. This will help counteract the negative influence of this allegation on Taco Bell Restaurants. Ownership of this task is to be taken by senior executives of both the corporations and higher authorities of government and food regulatory bodies. This action will follow immediately after the press conference. A detailed report will also be printed in major dailies. Another issue is to tackle people who have got ill by the use of taco shells. To combat it, Taco Bell and Kraft Foods have to provide treatment and checkup to those who have suffered or are suffering. This action is essential to maintain customer loyalty and correct the mistakes done by improper research and promotion of GM

The Protestant Reformation Essay Example for Free

The Protestant Reformation Essay The protestant reformation was primarily an economic event because the entire idea of reforming the church started with the validity of the sale of indulgences. Indulgences were purely for economic gain when it came to the catholic church. Because of this sale of indulgences protestants and other anti-pope figures such as Savonarola, Hus, Wycliffe, and Luther, began speaking out of the corruptions and abuses of the church. It it was for the sale of indulgences (purely economic) there would be no reason for the reformation. The sale of indulgances went on for a long while. They were peddled everywhere. They were sold for several reasons, such as funding crusades, pope pocket money, feed the humanistic tasts of the pope. The people recieved salvation, were excused from all sin and future sin and guaranteed a seat in heaven. Basically a form of religious taxation, the church began raking in enormous amounts of money. The Catholic heirarchy alone owned 75% of all the money in France, and 50% of the wealth in Germany. Besides the sale of indulgances clergymen began selling titles, positions, offices, etc. to rake in even more money. The most famous peddler of indulgances was Archbishop Tetzel, who traveled from town to town, especially throughout Germany, (Wittenburg)T hough by this time the special sale of indulgances had gone under way. This indulgance gave you complete absolution from all sins, and treatment for future sins. That would definetly guarantee you a spot in heaven. The money from the sale of these indulgances was going to pay for the rebuilding of St. Peters Basilica. He gained the attention of Martin Luther, the founder of the protestant revolution, and he attacked Tetzel, and challenged the sale of indulgances. Luther was angered at this. He posted up his 95 theses at Wittenberg Castle, in which he denounced the selling of indulgences. Part of his anger was that German money was going to Rome. Thanks to the printing press, the 95 theses were printed all over Germany. In Address to the Christian Nobility, he said that secular government had the right to reform the church. Now Luther wasnt stupid. To a degree he sucked up to the nobles because he knew that if the nobles went with him, that would mean that his ideas, and later his reformation would be successful, because it had support from the the people with power. In On the Babylonian Captivity of the Church, Luther attacked the sacraments. Finally  in Liberty of a Christian Man, he hit it: salvation by faith alone. In response Pope Leo X issued a Bull (papal decree, not the other kind of bull) and demanded that Luther recant. Luther took the Bull, went outside and publicly burned it, he no longer accepted papal authority, and the pope excommunicated him. In 1521 he went before the Diet of Worms, when asked by Charles V, Holy Roman Emperor, who said: Do you or do you not repudiate your books and the errors that contain? Luther responded, Unless I am convicted by Scripture and plain reason I do not accept the authority of popes and councils, for they have contradicted each other my conscious is captive to the Word of God; I cannot and I will not recant anything, for to go against conscience is neither right nor safe. God help me, Amen. Martin Luther and his beliefs and followers were who started the protestant reformation. So without these economic factors the Protestant reformation would never have had reason to begin, therefore the reformation was primarily economic.

Ethics, Business, and the Human Genome Project :: Genetics DNA Genes Science Essays

Ethics, Business, and the Human Genome Project The Human Genome Project began in 1990, as part of a collaborative movement by the scientific community to better understand our own genetic makeup. The U.S Department of Energy and the National Institutes of Health coordinate this original 15-year plan, which are parts of the National Human Genome Research Institute. The major goals cited by these institutes is as follows: Identify all the estimated 100,000 genes in the human genome. Map the three billion chemical bases that make up human DNA. Store this mapped information in databases worldwide. Develop even better tools for sequencing and analysis. Address the many ethical, legal and social issues that come with this project. The debate over the importance of a Human Genome Project can be cleared up by looking at what the human genome actually is, and why knowing its DNA sequence can be beneficial to the scientific and the human community. The human genome is made up of about three billion base pairs, which contain about 100,000 genes. The 100,000 genes in the 46 human chromosomes only account for a small total of the DNA in our genome. Approximately 10 percent of our DNA make up these genes in our genome, these genes are what is actually encoded for and used by our body to make vital proteins needed for everyday life. The remaining 90 percent of our three billion base pairs are repeated sequences between genes that do not encode for any particular product. These repeated sequences account for the reason why 99 percent of any humans DNA is identical to another human's (1). With this knowledge many people believe it is not worth the time or money to sequence the entire human genome when only a small percen t is used to encode for proteins. However, by sequencing the whole genome researchers will no longer have to do a needle in the haystack type of search for small genes, like the one found on chromosome four that is responsible for Huntington's disease (4). Also, knowing the complete human DNA sequence will allow scientists to determine the role and importance of the repeated DNA, non-protein encoding, sequences in our body. The Human Genome Project has brought to light the importance of single nucleotide polymorphism's (SNPs), which occur every 100 to 300 bases (1). A single nucleotide variation in the DNA sequence can have a major impact on how humans react to bacteria, viruses and drug therapy.

Essay --

Introduction An anonymous narrator request the narrator of this poem to write of a lover that he had in the past to remember her youth and how he loved here. In the poem â€Å"When You Are Old† by William Butler Yeats, the author reveals that the central idea is the love for a woman a man had but the woman never loved him back. The author expresses the theme of this poem through tone, diction and poetic devices. The tone helps the reader understand the poem’s theme and emotions. He helps communicate the tone of the poem through his choice of words. In the first stanza, the tone seems to be calm and cozy because when the author quotes; â€Å"And nodding by the fire, take down this book†. Following, the second stanza states a more romantic tone. The author is trying to say that he out of all of the men loved her truly for how she was. He expresses this by the use of words. Finally, the third stanza communicates a more sad tone. The author is trying to express how â€Å"love fled† and how he is at his last moments and because she didn’t love him back in his youth she will feel remorse. The au... Essay -- Introduction An anonymous narrator request the narrator of this poem to write of a lover that he had in the past to remember her youth and how he loved here. In the poem â€Å"When You Are Old† by William Butler Yeats, the author reveals that the central idea is the love for a woman a man had but the woman never loved him back. The author expresses the theme of this poem through tone, diction and poetic devices. The tone helps the reader understand the poem’s theme and emotions. He helps communicate the tone of the poem through his choice of words. In the first stanza, the tone seems to be calm and cozy because when the author quotes; â€Å"And nodding by the fire, take down this book†. Following, the second stanza states a more romantic tone. The author is trying to say that he out of all of the men loved her truly for how she was. He expresses this by the use of words. Finally, the third stanza communicates a more sad tone. The author is trying to express how â€Å"love fled† and how he is at his last moments and because she didn’t love him back in his youth she will feel remorse. The au...

Othello Commentary Essay

Shakespeare’s Othello is a play about love, jealousy and racism. Othello is a Moor, who is kidnapped as a child and brought to Venice, where he grows up, becomes a mercenary and through his bravery rises to the rank of General of the Venetian army. Othello is in love with the beautiful Desdemona, daughter of a senator and is secretly married to her. Iago, his junior, jealous of his success attempts to destroy Othello and Desdemona and through his machinations obliterates love, honour and beauty. This passage marks the beginning of Act 1 Scene 2, and we see Iago come from badmouthing Othello to Roderigo and in this scene, he badmouths Roderigo to Othello. As in the first scene, the reader is sort of a voyeur, listening in to people’s conversations and making judgements or opinions of the characters based on the conversations we hear. Iago is a clever speaker and has a way with words. He has spoken of Othello to Roderigo in the first scene and called him all kinds of insulting names and adjudged him to be a criminal and bestial man. This scene begins with Iago, Othello and some attendants making their entrance. Iago recounts his supposed conversation with Roderigo to Othello and tells him that Roderigo has insulted Othello and Iago had been very upset with him and had tried everything to save Othello’s honour. He had also told Roderigo that despite his experience in battle, he had been overlooked for the job of Othello’s deputy. In his conversation with Othello, he uses â€Å"trade of war† to demonstrate his experience as it his trade and he is an able soldier having killed many men in battle, but though Roderigo insulted Othello, it was only because of his conscience that he had been able to stop himself from stabbing Roderigo. In this manner he is able to show the goodness of his heart and also question Othello, if he remembers that he is an experienced soldier. His use of conscience and â€Å"contrived murder† attempt to show Othello that it would have been like murder, which is planned, and not the right thing to do, though he was very angry with Roderigo and would have liked to stab him, â€Å" Nine or ten times. † By using the number of times he would have liked to stab Roderigo and also â€Å"yerked him here, under the ribs† he portrays his anger but also his indecisiveness. We also see that Iago’s use of â€Å"conscience†, at this time in the play leads to the audience’s knowledge of the reality of his lack of a conscience. Othello is happy that Iago has not taken any undue action and tells him its better that things are as they remain. Iago on the other hand, continues his tirade against Roderigo and tells Othello that Roderigo kept repeating himself, he â€Å"prated† or went on and on insulting Othello and spoke â€Å"such scurvy and provoking terms†. Shakespeare’s use of alliteration â€Å"such scurvy† only emphasise the point that Iago is trying to make that Roderigo used very contemptible terms, which were an insult to Othello’s honour. Iago then tries to show that he is a compassionate man, saying, â€Å"with the little godliness I have†, in an attempt to place himself in Othello’s good books. The use of the words,† full hard forbear him† once again are an attempt to portray Iago in a good light, as he says that it took all of his control not to attack Roderigo. full† and â€Å"hard† both have similar meanings, and are used to show the amount of control it took Iago not to do anything. The next line is an abrupt departure from the subject of Roderigo and Iago suddenly asks Othello, â€Å"Are you fast married? † perhaps this is an attempt by Iago to surprise Othello in to disclosing whether he is really married to Desdemona and the word, †fast† is us ed to suggest whether this marriage has been consummated, as if it has not been then perhaps it could still be annulled. He also suggests that Desdemona’s father is a very powerful man, â€Å"Magnifico†, a word that was used for the most powerful men in Venice. He also implies that the senator is so powerful that he commands more power than the Duke of Venice and will be able to get Desdemona divorced and Othello punished very severely. Shakespeare’s use of â€Å"a voice potential† signifies a power that is extremely strong and that no one will be able to against the voice of the Magnifico. Moreover he will be able to use all the might of the law to destroy Othello, as he is also an outsider and Venetian law favoured the Venetians. Othello, on the other hand, is not cowed by Iago’s words and tells him that he is not afraid and the Magnifico can do as he pleases. He believes that his service to the state and the rest of the wealthy citizens of Venice will be enough to protect him. He believes that his services will â€Å"out tongue† his complaints meaning that his services are worth more than another’s words, even a Magnifico’s. Othello tells Iago that he shall only boast of his descent when it is necessary and will tell the world that he too is a prince and his deficiencies or â€Å"demerits† can speak for themselves when he is in front of men of a lineage as regal as his. He also tells him that it is his good fortune that he has been able to win the hand of someone as gentle as Desdemona. He compares her to the treasures of the ocean, as pearls and other sunken treasure litter the sea floor. This comparison to treasure shows the measure of his love for Desdemona and he is willing to sacrifice everything for her. Othello and Iago are surprised to see some men entering and Iago counsels Othello to hide. He tells him that Desdemona’s father and his friends have come to seek him and suggest he hide. Not surprisingly, Othello refuses as he is a honourable man and has nothing to hide, declaring, â€Å" Not I, I must be found†. The use of repetition, â€Å"I† portrays the strength and self-respect that Othello possesses. In the next line he once again repeats, â€Å"My parts, my title and my perfect soul† the repetition of the word â€Å"my† is once again used to portray the nobleness of his soul and is indicative of his honour. To his question if it is really the senator, Iago replies swearing,† By Janus, I think no. † Shakespeare uses classical allusion her by referring to Janus, the two headed Roman god, signifying Iago’s duplicity. They are met by Cassio, Othello’s lieutenant and some guards, who bid him accompany them, as the Duke wants an audience with him. Cassio uses the words, â€Å"haste-post-haste† signifying the urgency with which Othello is required to accompany them to the Duke. Othello departs while questioning Cassio to the urgency of this command. This passage lays the groundwork and shows the duplicity of Iago and the lengths he is willing to go to integrate himself with Othello, while plotting his downfall. It also becomes evident that Iago and Othello are diametrically opposite characters. Iago, who is willing to do or say anything to achieve his ambitions, while Othello is a honourable man, who is willing to do anything for his love Desdemona and is proud of his achievements and his lineage.

Results and Discussion Sample

RESULTS AND DISCUSSION The measurement that were recorded from the experiment focused more on how the orange peel affect the growth of the mung bean plant over the course of the experiment. Table 1. Effect of Orange Peel to the Mung Bean Plant Trial 1| Orange Peel Growth Enhancer| Commercial Growth Enhancer| Pot 1| Week 1| Week 2| Week 1| | The mung bean plant sprouted a little. | The mung bean plant grew faster after putting a large amount of orange peel. | The mung bean plant grew faster. Trial 2| Orange PeelGrowth Enhancer| CommercialGrowth Enhancer| Pot 1| Week 1| Week 2 | Week 1| | The mung bean plant sprouted a little. | The mung bean plant grew faster after putting a large amount of orange peel. | The mung bean plant grew faster. | Table 1 shows the growth of the mung bean plant during a two-week period in two trials. As the table shows, when you put little amount of orange peel to the plant and when you put a large amount of orange peel to the plant. The mung bean plant grows faster using commercial growth enhancer. But using the orange peel as growth enhancer is somehow effective. CONCLUSION AND RECOMMENDATIONS Conclusions Based from the data gathered, the researchers conclude that the orange peel can be a good growth enhancer to mung bean plant. It gives a fast reaction to the plant. It has the same effect with commercial growth enhancers on mung bean plant. Recommendations Based from the drawn conclusions, the researchers recommend the following: 1. Conduct more reliable test using varied plants and test whether the growth enhancer will really help in faster plant growth. 2. Apply different measurement of the materials. Since putting a lot the orange peel to the plant gives faster reaction, try to apply less amount of it and test it. 3. Make one or more of the growth enhancer, and with different measurement of the materials, test whether it is more effective if you apply more orange peel or if it still effective if you put less orange peel to the plant.

What does Eliza consider to be her real education

The play is an adaptation of the Greek myth of Pygmalion who fell in love with a statue as it was more real in the understanding of its own composition than the actual women he had observed and grown despondent to. It is a work that closely follows the relationship between society and linguistics, wherein the women is real, but has yet to have her manners sculptured. In particular, it highlights the role of convention and articulation in relation to identities, depicting this through the subject of Eliza.In this paper the author will be addressing the subject of the play and its central character, whilst examining the effects that learning the speech of, what was considered, correct English had on her. Main Body When first completing the text, it is clear that there is an irony in the play that brings forth the now famed social and political points to the surface. However, one may be forgiven for considering these points relevant in today’s society, though in a more fractured sense. This is because they relate to speech and language use in relation to social standing.// Although social standing in today’s liberal society is becoming an ever more redundant concept, using someone’s speech as an indication of someone‘s identity is still in evidence. This notion is apparent in the main plot line in which Eliza becomes entrapped to the perspective of a new language system. When adopting the role of the speaker, Eliza adopts a slowly differing identity that emerges with child like astonishment before she changes into what is essentially a different person. It does not continue to be a liberating and learning experience.Rather, the liberation of a woman hiding behind the veil of civility in a bid to expose it, perhaps showing the power of the human spirit over class in the process, is lost. That is to say, that on speaking the language through the conventions of class Eliza loses sight of the world through her former eyes and comes to view i t through her new language that cannot be escaped. Essentially, it is through this change in persona that the play delivers its moral warning and cutting implication in that the core of the human being cannot escape from the language that it uses to identify itself with.The language and convention used by those of high society is responsible for each of their perspectives and it is not the person or people‘s speaking the language. Essentially, if you are to change the person’s language, language use and perspective then they themselves will come to define themselves and their being according to the structural meaning inherent to the language that is used by that society. This is indicated throughout Eliza’s discussions and becomes the main rationale for all that she does.For example, in one part of the play she states that ‘’you know I can't go back to the gutter, as you call it, and that I have no real friends in the world but you and the Colonelâ⠂¬â„¢Ã¢â‚¬â„¢ (Shaw, 1998). This short extract shows the great division based upon the language being used and the fact that it is represented by a social reality, in this case being social standing. What is interesting about the use of language in relation to others is the way in which Eliza is accepted and rejected at different times during the play.For example, it first appears that Eliza is rejected from society as her language does not denote the correct social grouping, stock and/ or class. This is first justified as being because of her use of language, accent and the incorrect convention. However, it appears on later reading that the convention is of little consequence as she uses the same convention, but put to a different context. Rather, it is the response from others alone that make it something of note.At one point during the play she makes the assertion that speaking properly (meaning without a cockney accent) is simply learning to dance in a fashionable way, which acc entuates this point even further. Essentially, the assertion that she puts forward here relates to the realisation of the superficiality of language in its conventional format as both languages mean exactly the same thing from a pragmatic perspective.At this stage she is learning the meaning of language and the convention of getting from one thing to another via language use. She realises that the only difference is a superficial one as the functional meaning (cause and effect) is the same whichever language is spoken. Essentially, the only different in the language is the significance of the source of referents, which dictate a different context to convention.Therefore, her conclusion is that it is merely a state of fashion in which the dancer dances the same, but where one dancer adopts the fashionable style, the other is overlooked as being able to dance (Baudrillard, 1968). This conclusion relates to the elements of high society that come with the speakers of proper English and that are not afforded to those of a poorer language, such as cockney. Those that do not speak the language are simply those that do not speak of anything meaningful, when in reality there is simply a clash over the source of referential meaning.

SOCIAL PSYCHOLOGY Research Proposal Example | Topics and Well Written Essays - 1500 words

SOCIAL PSYCHOLOGY - Research Proposal Example Hence, they were exposed to both the fear generated by the film on smoking, as well as provided with the tools to begin to tackle those fears. i.e, smoking cessation tips. This study found that the desired action was increased in the third category of participants. In the first instance, where the participants were only shown the film about the dangers of smoking, high levels of fear were aroused, but this did not produce the desired effect, on the contrary, participants increased their smoking after being exposed only to the film. This was explained on the basis of the denial hypothesis, whereby when participants who are already high anxiety persons are exposed to more fear generation through the vehicle of the film, the net effect of such fear generation is psychological denial wherein they refuse to believe that the threat could actually apply to them. As a result, this does not produce any reduction in fear at all. Similarly, those who were exposed to only the tips on how to stop smoking did not demonstrate the desired effect either, because in this instance, the levels of fear were not adequate enough to spur the participant into action. Since the dangers of smoking were not impressed upon these participants and fear was not sparked off in them, they did not fully realize the dangers of smoking. As a result, after the study was conducted, these participants also demonstrated higher levels of smoking. Hence, this tactic was also not successful in achieving the desired objective, i.e, reduction in smoking levels of the participants. This study demonstrated that neither very high levels of fear nor very low levels of fear can successfully achieve the desired objective. Rather it is moderately high levels of fear which are truly effective. As pointed out by the authors in this study, it is the highly threatening messages that generate higher

Globalisation Transationals and Economic Policy Essay

Globalisation Transationals and Economic Policy - Essay Example 136-137). Assuming that Boeing has a headstart, the likely outcome is that of Airbus deciding not to produce the aircraft, in favor of 0 loss, rather than to enter the market against Boeing, in which both firms would each incur losses amounting to -5. However, once Europe decides to subsidize Airbus, the outcome of the game shifts in favor of Airbus, and it can decide to go head-on with Boeing in the market, earning profits while Boeing incurs losses. Moreover, should Boeing decide to not produce as it would be incurring 0 loss in this, Airbus by producing the aircraft would allow it to raise its profits from 0 loss in the previous scenario with no subsidy to 110 profits post-subsidy by Europe. Krugman further notes that out of this, 100 represents a gain of national income for Europe, and conversely, a loss of the same amount for America. This shows that under some circumstances, a country can lift its welfare by supporting its own firms against foreign competitors. At the same time , a domestic firm can lower the profits of other firms which wish to enter the domestic market. Another reason for strategic trade policy as the case above is when viewed from the possibility of existence of external economies - one in which it has been observed that innovative firms, with huge investments in R&D fail to "appropriate fully the knowledge they create". This case is not evident in "perfectly competitive models" as when increasing returns is tied with economies of scale in markets with imperfect competition. The argument for strategic trade policy based on externalities however need not affect other countries' welfare negatively - as when governments choose particular industries or firms to support. However, this is not the case when externalities are at the national level, in which clearly free trade is at the mercy of a government's protectionist policies. Pursuing a strategic trade policy is limited by at least three factors that make it a less desirable option. First, external economies are difficult to measure, measurement of which is needed to formulate interventionist policies (i.e. difficult to measure the exact external benefit of say, a $10 investment in R&D). Second, rent-seeking firms could water down the gains from interventionist policies. Third, a country's considerations for its economy overall adds greatly to the empirical difficulty of formulating strategic trade policies (that is, "a country cannot protect everything and subsidize everything"). The above considerations however, according to Krugman do not render the pursuit of strategic trade policy undesirable. In most cases, they point to caution as to the difficulties are due to empirical considerations - and yet, governments are not altogether, lacking in information. In what sense, of any, is it appropriate to consider that international trade in today's world is free International trade in today's world can be considered free to a certain extent by measuring the progress done compared to the past. For example one indicator suggests that the pace of international tra

Human Element of Project Management Essay Example | Topics and Well Written Essays - 2750 words

Human Element of Project Management - Essay Example Many of the organizations have segregated the change process as the summation of small projects and then take project-based management model to accomplish tasks related to these small projects. According to Melbourne (2003), organizations must develop project management approach in accordance with resource capabilities such as financial resources, human capital, technological capability etc. Careful analysis of the research work of previous research scholars shows that change management and project management is interlinked whereas human elements play significant role in ensuring the success of both the model. Such exhilarating nature of relationship between change management, project management and role of human element has influenced the researcher to dig deep on the topic and understand how these three verticals are interlinked. Focus of this essay has been summarized in the next section. This essay will try to shed some light on role of leadership in driving, managing and directi ng change process. Initially the study will try to understand various aspects of change process in the backdrop of project management but in the later part of the essay, both of the process will be treated separately. Understanding the human factor or role of change agents in business change will be the essence of this essay. On the other hand, difficulties regarding management of human factor and resistance of employees towards the change process will be discussed in this paper. The essay will try to probe into issues like, role of leadership in addressing the conflict of interest between project managers and clients while understanding the role of strategic dimension and competencies in successful implementation of change process will also be the focal point of this essay. 1. Change Management in the Backdrop of Project Management According to Partington (1996), project management can be classified as instigator for change program. Winch et al (2012) have defined project managemen t as the collection of various activities such as planning, controlling, monitoring etc in order to achieve the project objective. Winch et al (2012) have also pointed out that project management can be classified as much needed interventions which are pertinent to change process. However, it is highly arguable topic among research scholars whether project-based management approach facilitates the change management process or not. In such context, the study will try to understand change management in the light of project-based management approach. Winch et al (2012) have argued that, continuous improvement through project based management and organisational change is inseparable axioms, hence it is very difficult to imagine a project management approach which has not been created in order to change the normal process flow. Parker and Craig (2008) have rightly underpinned that project management is a temporary approach which has pre-defined starting point and measurable outcomes. Tea ms are formed in accordance with the requirement of the project and these teams get dismantled after the completion of the project. McElroy (1996) has identified some common characteristics for project management such as coordination of activities, controlling the variance in the outcome of the project, identification of risk, resource planning etc. However, project manageme

Communications Plan Assignment Example | Topics and Well Written Essays - 750 words

Communications Plan - Assignment Example A two month period is enough to present the audience with enough examples on the effects of tobacco and cigarette smoking. Within this two month period, I will be able to collect enough data on the people who have had their life turned upside down as a result of tobacco use and tobacco smoking ("Health effects of," 2013). The time period of one month is enough for me to present my plan to the audience and give the audience enough time to ask questions about my presentation. The time frame of two months will be enough for the audience to obtain enough knowledge of the side effects of tobacco smoking and use and will also give them enough time to think of how to make better decisions on smoking and be cautious of who is around them whenever they are smoking. I am likely to incur high costs in the communication plan. For example, the use of media like radio stations and seminars will require me to channel large sums of money. I will make advertisements on the local radio stations to inf orm the audience about the different seminars intended to be held. Using media to make advertisements is very expensive and will require me to put in a huge sum of money. ... This means that a lot of funds will have to be channeled to research and data collection. Other costs involved the communication plan is the indirect costs and directs costs associated with research. These costs include research and development as well as research and administrative costs. The entire process of interacting with the people, carrying out research, educating people and answering the questions from the audience will involve the use of money. A period of two months is a long time for one to be involved in the communication plan. Time is a resource which is very limiting and expensive. Monitoring the effectiveness of the plan is the performance metrics/targets that will be used in judging on the success of the plan. This metric will include obtaining feedbacks on the communications which have been planned and implemented. The performance metrics will help to determine the level of efficiency and effectiveness on the communication plan. To judge on the success of this commu nication plan, I will obtain feedback from the audience to tell me on how they feel and what they found about the plan. I will also build a method that will be used in the measurement of results. These methods will include a weekly report on the communication plan and the effects of cigarette and tobacco smoking, periodic briefings to the audience, end of the month summary and a formal report (United States Environmental Protection Agency, 2011). Aim statement will also be stated prior to the commencement of the communication plan. This will be very helpful at the end of the communication plan as it will help in ascertaining whether the stated aims and goals were arrived at. I will also make use of a structured framework for

There is no longer a need for prerogative powers today. They should Essay

There is no longer a need for prerogative powers today. They should all be in statutory form. - Discuss - Essay Example Thus, there is near consensus amongst the members of Parliament and the general public for discarding this concept. In the Iraq war issue, Prime Minister Tony Blair empowered Parliament to vote in support of the war. This was defective on two counts. First, Parliament should be empowered to declare war, without having to rely on any transfer of power by the Prime Minister. Second, there is no safeguard to prevent a future Prime Minister from waging war, without the consent of Parliament.2 The executive governmental powers constitute some of the prerogative powers. For example, the Crown is empowered, among other things, to conduct foreign relations. It is also empowered to conduct international affairs, declare war and sue for peace. The Crown can deploy the armed forces, appoint ministers and dissolve Parliament. However, the exercise of these powers necessitates the advice of the government. 3 Her Majesty has been provided with certain constitutional powers, which she can exercise as personal prerogative. These include the power of immunity from prosecution in the courts. Another such power is immunity from tax. Furthermore, the Queen enjoys proprietary interests in royal fish. Thus, the Royal Prerogative is an admixture of powers, rights, immunities, duties, and obligations.4 The empowerment of the Crown to conduct foreign relations and international affairs, to deploy the armed forces to a limited extent, to appoint ministers, dissolve Parliament and provide assent to bills, and to declare war or sue for peace, constitute its prerogative or executive powers. However, most of these powers can only be exercised by Her Majesty the Queen, after obtaining the advice of the government. There are a few powers that the Monarch can exercise independently; such as the dissolution of Parliament, creation of peers and providing assent to bills. In addition, the Queen can exercise some constitutional powers, as a part of her personal prerogative. These include immunity from prosecution, tax, and some proprietary interests. Thus, the royal prerogative is comprised of powers, immunities, rights and a miscellany of minor attributes like the prerogative of mercy. The Bill of Rights 1689 reduced the prerogatives of the Crown to a significant extent. The immunity for liability of the Crown in tort and contract was abolished by the Crown Proceedings Act 1947. In the Amphitrite case, the court ruled that the government of the UK was not bound by the assurance given to the ship owners. The courts had determined and controlled the scope and limitations of the executive powers of the government. Such powers had been distinguished from the executive powers derived from the Royal Prerogative.5 This decision brought home the fact that the prerogative powers were not absolute. The powers related to the Royal Prerogative, saw the light of the day, only in the year 2003. Most of these powers were left untouched, because their use would have resulted in a constitut ional crisis. This was evident in an issue in which the monarch refused the Royal Assent to an Act of the Parliament. These powers include the right to declare war on a foreign country and impose a state of emergency, within the nation. In addition, it consists of the right to pardon offenders in serious crimes.6 Moreover, it comprises of the right to deny passports and to exercise Crown ownership in several areas.

Hospitality Essay Example for Free

Hospitality Essay From a food and beverage manager’s perspective – Why is managing the diversity of an international food and beverage operation so important? Discuss this by using a system, or process, or method and/ or technique In the hospitality industry, managing the diversity of international food and beverage operation which is important from a food and beverage manager’s perspective can improve the quality of the hospitality services, reduce high turnover in hospitality management and make more profit from the food and beverage operation. Hospitality workforce is consisted of diverse population and visible and non-visible differences which are included gender, age, background, culture, religion, race, disability, personality, and work style. According to this, the establishment of processing food and beverage operations is able to effectively manage people who work in hospitality workplace. And also, the hospitality education and training can provide hospitality worker an opportunity that improve themselves and understand the diverse workforce. Jones (as cited in Igram, 1999) indicated that â€Å"operations concern the way that organizations deliver their product/ service to the consumer† (p. 142). This is the key of concerning for the effective practice hospitality. Johnston (as cited in Igram, 1999) indicated that the operations could be divided into three activities; customer processing operations, information processing operations and product processing operations. As manager must understand these three activities which reflect employees how they plan and control the processing operation. Thus, effective hospitality operations must incorporate planning with technology and people management. Furthermore, Mullins (as cited in Igram, 1999) pointed that hospitality operations are heterogeneous group, but they share a number of common characteristics. For example, there are a wide range of skilled staff required, but there are also high numbers unskilled staff needed; most employees are from different countries, they have different background and use English as second language; there is a large proportion of female, part time, casual staff. Due to this situation, the labour mobility and turnover are high. Thus, managing diversity in food and beverage operation must need a perfect system or an improved method as foundation. Systematic in the  design, planning and control of a food and beverage operation must be concerned by international food and beverage manager. And also, management of the operation systems within a food and beverage operation must be considered by international food and beverage manager. What benefits will be brought into international food and beverage operation by understanding the systems? To sum up, there are three benefits. Firstly, control of resources which is implemented the systems inputs aim to reduc e wastage. Secondly, efficient and effective operation can perfect international food and beverage services by using systems processes. Finally, the systems outputs assure what goal the hospitality organization can achieve. The hospitality education and training can provide hospitality worker an opportunity that improve themselves and understand the diverse workforce. The hospitality education and training are the techniques which can complement the international food and beverage management. Lynch (as cited in Robinson, 2005) pointed that† business management foci currently in vogue with hospitality and food and beverage operations education and practice† (p. 70). In other words, in order to provide effective services to consumer, the hospitality organization will implement the food and beverage operations education and practice to guide and develop skilled and high standard staff. Ingram (1999) indicated that â€Å"effective academic abilities (including abstraction, attention to detail, â€Å"hair splitting†) are not always found in conjunction with personal organization skills (such as planning, delegation, prioritizing tasks)† (p. 146). Thus, the academic education impleme nted in hospitality organization can incorporate to the international food and beverage operations with staff. 2 From a food and beverage manager’s perspective – What are the important thing to consider when planning, designing and allocating space for storage, preparation, production and service for a food and beverage operation. From a food and beverage manager’s perspective, the design and plan of a food service facility effect on the attraction from customers and on productivity of employees, and also on making profit from hospitality business. If facilities are poorly designed, customers will be inconvenienced and food  services are inefficient. If a manager wants to perfect a food service, he/she must consider what requirements are needed when planning, designing and allocating space for storage, preparation, production and service for a food and beverage operation. The considerations will be the market and operational needs, the food production areas and equipment, sustainability and hygiene and health issue. As described above, first of all, as the operational needs, food service facility design will be the first consideration in planning space for food and beverage operation. The better food service facilities design will appeal to customers and employees when manager plans space for production and service. Rodgers (2005) indicated that â€Å"food service facility design is based on the principles of space efficiency, flexibility, product flow, food safety (sanitation) and ergonomics† (p. 308). In other words, an effective food service facility design can provide safe workplace for staff and set up an environment for efficient operation flow of people and product. The facility can make employees work efficiently so that the organization can reduce the labour costs. Furthermore, the costs on facility maintenance are low. Finally, the maximum profit is gained from investment. Secondly, manager must consider the food production areas and equipment. An efficient workflow established can create a tight, smooth and productive food service operation. Afterwards, an adequate work space and suitable work sections are required to provide to employees. For example, kitchen space sometimes will be minimized in order to make more room for customers. That lead to the kitchen space is limited. The quantities of food can be supplied, however, the narrow kitchen design cannot provide employees enough room so that the food service will be delayed which dissatisfied the customers. Another thing that manager must consider is the kitchen layouts. Ninemeier (2010) indicated that â€Å"work flow-the traffic patterns employees form as they go about their work-is another factor that muse be considered† (p. 5). Different kitchen activities must be done in individual work stations. For example, as the figure below, it is a bakery kitchen. Different number stands different stations. Employees can follow the work flow step by step to prepare food. As we can see from the figure, the food  preparation space must be divided into specific areas. The station 2-5 are the places which are for food preparation and storage. The station 1 and station 6 are used for washing and waste disposal. Due to this kitchen layout design, the food contamination will decrease and the food storage time can extend. As a food and beverage manager must consider of the food contamination. Figure 1 kitchen layout (Source: Ninemeier, D. J. 2010) References list Ingram, H. (1999). Hospitality: a framework for a millennial review. International Journal of Contemporary Hospitality Management, 11(4), 140-147. Ninemeier, D. J. (2010) Management of Food and Beverage Operations (2nd ed.). American: American Hotel Lodging Educational Foundation. Robinson, R. S. (2007). Plain Fare to Fusion: Ethnic Impacts on the Process of Maturity in Brisbanes Restaurant Sector. Journal of Hospitality Tourism Management, 14(1), 70-84. Rogers, S. (2005). Applied research and educational needs in food service management. International Journal of contemporary Hospitality Management, 17(4), 302-314.